My story

Genuvita began with a simple idea:

Creating beautiful things from natural materials that make everyday life warmer, more conscious and more special.

During a trip through southern Italy, I discovered the fascination of olive wood, a natural material that immediately captivates with its unique grain, strength, and warm character. Each piece is one of a kind, grown over decades and shaped by wind, sun, and time.

I want to offer products that not only look beautiful, but also tell a story. Things that you enjoy touching, using, and keeping for a long time. Things that make quality tangible.

Therefore, today I work with small workshops that handcraft each of our olive wood products.
With great attention to detail, bowls, boards and kitchen utensils are created that are natural, durable and timeless, far removed from mass production or artificial materials.

Genuvita stands for:

Nature, craftsmanship, and products that can last for generations.
No two pieces are alike, and that's exactly what makes our collection so special.

And my journey has only just begun. Soon we will expand our product range to include high-quality foods that further our values ​​of quality, naturalness and enjoyment.